10 Innovative Ways Ad Agencies Can Leverage Social Media
Social media has redefined how brands engage with audiences. For advertising agencies, staying ahead means embracing creative strategies and technology. In this blog, we’ll uncover ten innovative ways ad agencies can make the most of social media. Using AI for Smarter Social Campaigns Artificial intelligence can transform how agencies create, target, and measure campaigns. AI tools analyse audience behaviour, helping agencies craft hyper-targeted ads. For example, predictive analytics can recommend the best posting times or content formats. AI chatbots can enhance customer engagement by providing instant responses. 2. Interactive Storytelling with Short-Form Videos Platforms like TikTok and Instagram Reels thrive on short, engaging videos. Agencies can use these to tell compelling brand stories in seconds. Behind-the-scenes content, challenges, and how-to videos resonate well. These formats encourage user participation, boosting organic reach. 3. Harnessing Social Media Analytics ...